How They Did It: Introducing Em & Liz

The MOM IDEA…The Em and Liz Box! The Em and Liz Box was inspired by our passion for shopping for the sparkliest, girliest products and accessories for our own daughters as well as incorporating elements from our own childhood. Each box is curated with 4-6 full size, high quality age appropriate items that closely tie into a monthly theme. The boxes also feature 2 sheets of theme based stationary and our SurPRIZE Pod.

We vividly remember collecting Lisa Frank stationary, writing letters to friends and eagerly checking the mailbox everyday for a special note. Our aim for the Em and Liz stationary is to ignite that lost art of letter writing and to encourage friends to send fun messages or drawings to one another. The Em and Liz SuPRIZE Pod is a mixture of our take on the pop culture phenomenon of surprise eggs and our nostalgic nod to vending machine prizes. With all of these features mixed into one fun subscription box, the Em and Liz Box allows young girls to experience and prolong the magic of girlhood month after month.

To the left Riki and Elizabeth (Liz). To the right Effie and Emanuella (Em).

 

Click here to shop The Em & Liz Box.